50 Bold, Beautiful & Brilliant Package Designs
By Kate Pruitt (from Design Sponge) on February 21, 2012
I would be lying if I said that looks have no influence on whether I buy something. Presentation goes a long way for me, and most of my impulse buys and splurge purchases can be blamed on pretty packaging. Whether it's a new novel, a face soap, an olive oil--if I know nothing about the line of products before me, I'm definitely going to gravitate towards the one with clever, beautiful, thoughtfully designed packaging. We often take for granted the products we use everyday, but you'd be amazed at how much there is to learn about color, form, and composition-- all from a toothpaste box or soda can. I've rounded up 50 of my favorite package designs to share with you today, in the hopes that you find your next favorite product, or your next great source of visual inspiration. Enjoy!What's your favorite package design? Have you ever bought something based on solely on its packaging?
- 1. Melt Chocolate design by JJAAKK Design
- 2. Archer Farms for Target package concept by Tomorrow Partners
- 3. Harney & Sons English Breakfast tea
- 4. Pan bread package concept by Leslie Ortiz
- 5. Sheffield & Sons brand packaging by Birdsong Gregory
- 6. Moonstruck Chocolate designed by Sandstrom Partners
- 7. Valentine Chocolate Editions by Mary & Matt
- 8. Douglas Laing & Co. Whiskey
- 9. Parlans Konfektyr gift package
- 10. Tea Bar company package design by Proud.Design
- 11. Tru Bee honey
- 12. Sardines packaging by Zuchna
- 13. Hitachino Nest beer
- 14. Mast Brothers chocolate bars
- 15. Maple Syrup design by TACN Studio
- 1. Vintage Peony soap
- 2. Megan Miller nail polish in turquoise
- 3. Paul & Joe lipsticks
- 4. Marvis toothpaste
- 5. Urban Decay package concept by Casey Coyle
- 6. La Société Parisienne De Savons packaging by Daniel Pelavin
- 7. Mistral Cote D'Azure soap
- 8. Henkell men's grooming package design by John Larigakis
- 9. Belina soap
- 10. Clark's Botanicals skin care
- 11. Carriere Freres Industrie Sandalwood candle
- 12. Alighiero Campostrini Medici's Rose soap
- 13. Happ & Stahns Rosa Alba Eau de Parfum
- 1. Vintage cans featured in Beer: A Genuine Collection of Cans by Dan Becker
- 2. Old caramel candy package on Letterology
- 3. Vintage vegetable cans
- 4. Paul Rand designs for IBM
- 5. Miller Line typewriter ribbon boxes
- 6. Vintage cigarette pack collection on the Dieline
- 7. Vintage soap #1
- 8. Vintage soap #2
- 9. Vintage soap #3
- 10. Vintage soap #4
- 11. Ducat's Milk package design by Heinz Grunwald
- 1. iDye packaging
- 2. CD package design for Ornamental Etherworld by Vonnegut Dollhouse
- 3. My Garden: A Five Year Journal
- 4. Steen-Hansen paint can design by The Metric System Design Studio
- 5. Clothbound book series design by Coralie Bickford-Smith
- 6. The Thing Issue 9 by Ryan Gander and Europa
- 7. Kate Spade Live Colorfully gift set
- 8. Rifle Paper Co. Botanical coaster set
- 9. Gift Couture Cheeseburger wrapping paper
- 10. Margaret Kilgallen: In the Sweet Bye and Bye
- 11. F. Scott Fitzgerald book cover design by Coralie Bickford-Smith
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See all articles from Kate Pruitt
See all articles from Grace Bonney
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Kate Pruitt is a senior editor for Design*Sponge. After working as a retail
display artist for several years, she joined the D*S team as a weekly
DIY contributor in 2009. Her work has been featured in various print
publications, including ReadyMade, New York Magazine, Country Living
and The San Francisco Chronicle. She currently resides in California
with her boyfriend and their inadvertently diabolical cat, JFK. Design*Sponge is a daily blog dedicated to the creative life. Since its founding in 2004, Design*Sponge has grown to cover a wide range of
topics. In addition to hosting a yearly scholarship for student
designers, artists, Design*Sponge published both its first newspaper
and book this year, Design*Sponge at Home, which ended with a 30-city
book tour that raised money for local arts charities across the
country. The website currently has over 75k daily readers and 370k
Twitter followers.
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