A Mashable Writer's New Year's Resolution

By Jolie O'Dell (from Mashable) on December 30, 2009

Since joining Mashable in 2009, I have written several hundred posts about social media and technology. Many of my favorite posts have been those that manage to bridge social media and other industries together. As we saw in 2009 - and will continue to see in 2010 - social media is really transitioning from being just another buzz word and niche alternative to becoming an increasingly common - and important - part of how individuals, consumers and businesses communicate.

I can't wait to see what new and innovative uses are in store for social media in 2010. When companies like Pepsi are foregoing Super Bowl ads for their beverages and instead concentrating on social media, it becomes impossible to write-off social media and networking as just a fad. In 2009 we saw mainstream adoption of Twitter and Facebook and its quick and almost invisible assimilation into popular culture as a whole. Going forward, recognizing and highlighting the convergence of culture and what we think of as social media is something I find both exciting and interesting. At the end of day, behind all the hype, social media is about sharing and communicating. Here's to making that communication easier and more barrier-free in 2010!