Omiru

Omiru is "a style and shopping guide dedicated to real style for real people," and by "real people" they mean "you can actually afford this stuff." The site consistently spots fashion trends that are truly affordable (the "What to Wear May 2010" post, for example, featured items ranging from $16 to $168 and included "a number of pieces that exemplify the key trends of the moment -tie dye (very Proenza Schouler), liberty style prints, a basketweave bag, and slim cut joggers (aka sweatpants)." The ongoing "Figure Flattery" feature suggests clothing for different body types and answers reader questions. Street Style calls out fashionistas on the street, and Q&As answer questions like "What's the best way to keep clothes looking new?" The site is also unusual in that it offers many clothing tips and trends for guys.