Cool Material is a hobby-turned-profession for online publisher, Tim Jacobsen. After starting a top 300 Internet retailer and holding a couple of SVP positions, his passion for social media, online marketing, and entrepreneurship drove him to branch out on his own. Started in 2008, the men's lifestyle blog covers everything from entertainment and technology, to art and style. Cool Material reaches out to over 600,000 readers each month, but the site’s hip, of-the-moment content and honest reviews continues to grow that number daily. Outside of his Internet world, Tim enjoys bicycling, poker, and traveling with his family.