Ken Kaplan a broadcast and social media strategist and producer inside Intel Corporation's Global Communications Group. He helps the Consumer and Social Media team tell stories and connect with online media by producing videos, photos and other online communication. Much of his work can be seen on the Intel Pressroom, Channelintel on YouTube, Intel Fan Page, and Intel blogs such as Technology@Intel and Inside Scoop. Prior to Intel, he worked as a publicist for eight years at then NBC-affiliate, KRON-TV. He graduated from California State University, Chico, where he studied journalism, philosophy and economics. More about his approach to public relations in this interview. You can find him on: Twitter, Facebook , and LinkedIn.