Alejandra Carvallo is currently Manager of shopping marketing with responsibility for demand generation in the US. Alex joined Intel Americas in 2005, as Manager of the Consumer Marketing Campaign for Hispanics in the USA. She has over 15 years of hi-tech marketing experience creating successful campaigns for a electronic products. She has worked in both South America and the US for Alcatel, Stanford Telecom and Bell Canada. A native Venezuelan, she earned her bachelor's degree in Electronic Engineering from the Simon Bolivar University, Caracas, and obtained her MBA from Regis University, Denver. Alex spends her days being a marketing expert for intel and being a wife and mom of two for her family, always striking the work/life balance - trying to, at least. You can follow her at @AlexAtIntel.