The Jezabels are playing in October in Portland, Oregon. The show is free but the tickets are hidden. Only your tweets can unlock the secret location. Go to the Music Experiment now to claim your exclusive pass to the show!
Remember when you had to either stand in line at the box office or call Ticketmaster to snag space at the next big concert in your town? It seems like ages ago that the Internet reinvented the wheel for consumers, making things like ticket buying fast, easy, and more ubiquitous than ever. It’s never been easier to grab a pair of tickets from the convenience of your own home.
Remember when you had to wait until you actually saw someone in person to know what they were up to this very moment? Yeah, me neither. With Twitter, Facebook, and the variety of derivatives vying for social market share, we’ve become a culture of digital dissemination, and the content is our lives.
And now, the lines between social interaction and technology-based consumer convenience are being blurred. Intel and MTV decided that a linear model for ticket obtaining isn’t nearly as fun anymore — and they’ve utilized Twitter to turn ticket search into an interactive game. It’s called the “Music Experiment,” and it’s changing the way fans access and obtain tickets to some of today’s most promising musical acts and experiences. The best part? Play the game and the tickets are yours for free. Suddenly an entire city is incentivized to participate in building organic social buzz in the hopes of discovering where and how to obtain the tickets, and if they do, they’re invited to a free evening of music and more with one of four awesome bands.
The model is thus — the more fans tweet the corresponding hashtag to their friends, the closer the map zooms in to the exact location of the free tickets. Increased sharing yields the reward: an invitation to a free experience with an awesome artist.
The Music Experiment is taking place in four cities. The first show took place on July 26th in New York City, with Of Monsters and Men. The next was the inimitable Santigold in Chapel Hill on August 16th. Check out pictures here and watch video of Santigold’s performance below:
The next experience goes down in Portland, Oregon. Visit The Music Experiment to check out the Tweet-To-Discover model for yourself.
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