There are millions of small businesses out there that could use a boost. Bakeries, bookstores, fitness studios, restaurants—even neighborhood insurance agencies, accounting firms, dentists and chiropractors. You probably have a lot of favorites that fit the bill. But is there one in particular that you’d like to help out with a windfall of the latest PC technology products and services?
If so, “The Big Reboot” is the contest for you. It’s a joint effort by Toshiba, Intel and Staples to recognize six especially deserving small businesses or non-profit organizations by giving them each a $10,000 custom Technology Makeover.
Basically, you just need to point out one small business that you think highly of, and tell the world why. Or, if you prefer, let that special firm know about the contest and they can nominate themselves! Either way, all it takes is a short essay describing why the company in question deserves fabulous new tools to help their business grow.
Besides the warm feeling you’ll get by giving a small business a shot at a treasure trove of industry-leading PC technologies and services, there could be an Ultrabook™ in it for you! Specifically, by submitting a nomination, or by voting or commenting on a submission, you make yourself eligible to win a Toshiba Satellite® U845 Ultrabook, featuring a 3rd generation Intel® Core™ processor. This Ultrabook packs a bright 14-inch display and premium stereo speakers in an ultra-thin, ultra-light, ultra-cool brushed aluminum case. It’s an $879.99 retail value. XX of these Toshiba Ultrabooks will be given away in random drawings that take place every other week throughout the promotion (from now until Christmas Day).
The Big Reboot contest has six phases. Phase one, between now and August 5th, is called Powering Growth. During this phase, the topic of essay entries must be about how your favorite business is doing more with less. How are they finding ways to prosper in spite of an uncertain economy? The other phases are Powering Knowledge, Powering Innovation, Powering Service, Powering Products, and Powering Good. You can find out more at www.TheBigReboot.biz.
During each phase, there will be a nomination period and a community voting period, after which judges from Toshiba and Intel will review and select the top-scoring entry to receive a $10K Technology Makeover. Winning entries will be chosen based on the compelling nature of the submission, alignment of the submission with the particular theme, and community support.
Winners will be notified at the end of each phase and their story will be highlighted on TheBigReboot.biz website. You can get the official rules and find out more at www.TheBigReboot.biz. Then, week by week, follow us on Twitter to find out who’s winning.
Do you know of any small businesses that can benefit from a Technology Makeover?
Alejandra Carvallo is currently Manager of shopping marketing with responsibility for demand generation in the US. Alex joined Intel Americas in 2005, as Manager of the Consumer Marketing Campaign for Hispanics in the USA. She has over 15 years of hi-tech marketing experience creating successful campaigns for electronic products. She has worked in both South America and the US for Alcatel, Stanford Telecom and Bell Canada. A native Venezuelan, she earned her bachelor’s degree in Electronic Engineering from the Simon Bolivar University, Caracas, and obtained her MBA from Regis University, Denver. Alex spends her days being a marketing expert for intel and being a wife and mom of two for her family, always striking the work/life balance – trying to, at least. You can follow her at @AlexAtIntel.