5. Choose Your Words Wisely (SEO)
Choosing the right words can make all the difference in whether your blog shows up in search engines like Google and Bing, two excellent sources for gaining traffic. There is an art not only to writing for an audience but to writing for a search bot. Search bots are what bring in brand new readers. When someone is hunting the web for something, they’re likely to type in important keywords. You want to make sure that you are using those keywords that your target audience would be looking up. It isn’t entirely random for your blog to pop up on the first page and you WANT your blog to be on that first page because most people rarely click through to other pages in their search results.
6. Add a Link to Your Signature
It may sound simple but it’s a very effective technique to add your blog’s URL to your signature in emails. Any email you send out will come equipped with your name aligned with a direct link to your blog. Not only is the association important but so is the publicity. After all, how will anyone think to read your blog if they don’t know about its existence? Add that link anywhere you can. While you’re at it, try including the web address on business cards or any other promotional print materials. If you’re feeling really bold, you can try adding it to your handwritten signature (though this is somewhat unusual).
7. Update Desirable Content Regularly
You can spread your blog’s name around all you want, but if your work is lackluster, your efforts to gain a returning audience won’t be duly rewarded. Hard work is appreciated on the internet. Put in the time and effort. Quality is definitely the key, but quantity plays a role too. Try to update regularly, even if that simply means writing one blog post a day. It also helps with SEO. By that same notion, don’t go overboard. Anyone can start a Tumblr and reblog everything they come across. Know to curate your content and limit your daily output. There needs to be a balance between the level of desirability and the frequency of your posts.
8. Keep It Simple and Appealing
Whether it’s the name of your blog or the title of a post, make sure you keep it simple and appealing. The title of your blog should be something easy enough to remember. The less complicated the title, the better. This is especially handy in word-of-mouth marketing. If someone happens to come across your blog and likes what they see, you want them to be able to pass it along to their friends by saying “You should check out [insert your easy-to-remember-and-pronounce blog title].” Combing this idea of keeping things simple and appealing with your social media outreach, it’s a good idea to add a short and catchy line or two that would make people want to click the links.
How do you promote your personal blog?
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Pinar Noorata is a contributing writer at My Modern Metropolis, a place where trendspotters and art enthusiasts come to connect over creative ideas. After graduating from Hunter College with a Bachelor’s degree in Film, Pinar worked in several creative fields ranging from film to publishing. Her immense appreciation for art and culture eventually led her to join the My Modern Met team in 2011. With over 3.2 million page views per month, My Modern Met is one of the leading art and culture destinations on the web.