50 Bold, Beautiful & Brilliant Package Designs

Written by / Design Sponge

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    • package_design_branding.jpgI would be lying if I said that looks have no influence on whether I buy something. Presentation goes a long way for me, and most of my impulse buys and splurge purchases can be blamed on pretty packaging.  Whether it’s a new novel, a face soap, an olive oil–if I know nothing about the line of products before me, I’m definitely going to gravitate towards the one with clever, beautiful, thoughtfully designed packaging. We often take for granted the products we use everyday, but you’d be amazed at how much there is to learn about color, form, and composition– all from a toothpaste box or soda can. I’ve rounded up 50 of my favorite package designs to share with you today, in the hopes that you find your next favorite product, or your next great source of visual inspiration. Enjoy!

    What’s your favorite package design? Have you ever bought something based on solely on its packaging?

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    1. 1. Melt Chocolate design by JJAAKK Design
    2. 2. Archer Farms for Target package concept by Tomorrow Partners
    3. 3. Harney & Sons English Breakfast tea
    4. 4. Pan bread package concept by Leslie Ortiz
    5. 5. Sheffield & Sons brand packaging by Birdsong Gregory
    6. 6. Moonstruck Chocolate designed by Sandstrom Partners
    7. 7. Valentine Chocolate Editions by Mary & Matt
    8. 8. Douglas Laing & Co. Whiskey
    9. 9. Parlans Konfektyr gift package
    10. 10. Tea Bar company package design by Proud.Design
    11. 11. Tru Bee honey
    12. 12. Sardines packaging by Zuchna
    13. 13. Hitachino Nest beer
    14. 14. Mast Brothers chocolate bars
    15. 15. Maple Syrup design by TACN Studio

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    1. 1. Vintage Peony soap
    2. 2. Megan Miller nail polish in turquoise
    3. 3. Paul & Joe lipsticks
    4. 4. Marvis toothpaste
    5. 5. Urban Decay package concept by Casey Coyle
    6. 6. La Société Parisienne De Savons packaging by Daniel Pelavin
    7. 7. Mistral Cote D’Azure soap
    8. 8. Henkell men’s grooming package design by John Larigakis
    9. 9. Belina soap
    10. 10. Clark’s Botanicals skin care
    11. 11. Carriere Freres Industrie Sandalwood candle
    12. 12. Alighiero Campostrini Medici’s Rose soap
    13. 13. Happ & Stahns Rosa Alba Eau de Parfum
    Kate Pruitt
    Kate Pruitt
    As a Contributing Editor at Design Sponge, artist Kate Pruitt shares DIY projects each Wednesday. Kate lives in Oakland, California and has a background in art/art history and recently left her job creating window displays to pursue her own work full time. Growing up in New Hampshire, Kate spent a lot of time building machines out of paper and scotch tape, and thus discovered her first DIY impulses.

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