If you are a “tracker” (that’s my insider Weight Watchers speak) you should be using the mobile app. Not only is it a convenient way to track your points, but it is an invaluable resource when it comes to recipes (both finding and building), evaluating restaurant menus, tracking weight and workouts, all in a beautifully-designed, intuitive app. This is not your mother’s Weight Watchers–anyone interested in mobile app design and usability should check out Weight Watchers Mobile. It’s a Webby People’s Voice winner for a reason. Not just for iPhone, either.
What are your favorite mobile apps? Please share them in the comments below.
Clever Girls Collective is a social media marketing agency founded by women who wanted to use their deep marketing experience and broad social network relationships for good. We know that women who engage in social media are some of the most authentic, connected, trusted, and vocal influencers — not only online, but “in real life.” Stefania Pomponi Butler is a long-time blogger and blog editor/producer as well as a principal and co-founder of Clever Girls Collective, Inc. In addition to founding the popular and successful cooking, parenting, and design blog CityMama™ in 2003, Stefania is one of the Founding Editors of Kimchi Mamas™ and the MOMocrats™.