Athletes and Tech Ads: Do They Mix?

CLeverGirls15POV.jpgDo you think athletes are a good fit to advertise technology? I mean, we
know that companies like famous people to add their famous faces to
promote the company’s product, and we know that some athletes will
advertise anything.

Case in point.

 

But does Peyton Manning make you want to buy a Sony TV?
I don’t know. Maybe he does. I am not here to judge you. I am just here to present the evidence.
Well, present evidence and probably poke some fun at the athletes – that is just how I roll.
Like this:

 

Peyton Manning makes this too easy.
Then there is this mess.


I guess I sort of get it. Everybody likes to play “Guitar Hero”. I get the Risky Business reference, but it is a little bit over the top. A-Rod, Michael Phelps, Tony Hawk AND Kobe Bryant? You could have gotten the same effect for a lot less money. I mean, it made me laugh, but I would have purchased “Guitar Hero” anyway, and not because it had a good ad, but because it is a really fun game.
Of course if you throw in Metallica and a couple of coaches I suddenly think it is genius.


This commercial pairing actually made a lot of sense.

Of course that was 1991 and we also thought that suit made sense, so there isn’t a lot of accounting for taste.
We’ve got the whole slew of Danica Patrick “Go Daddy” ads, but I find them so distasteful that not only won’t I link them here, I will never buy a domain from “Go Daddy” for as long as I live.
And I own 10 or 12 domains.
My husband says that George Foreman grills are technology. I say they are appliances. Either way:


And a little self-deprecation never hurt Brett Favre.



But in the end, if you want to talk about athletes advertising technology it will always come back to the Mannings, and sometimes it even makes sense.

Are athletes the best spokespeople for technology companies or should they stick to sports gear and performance beverages? Let us know what you think in the comments below!

See more from Clever Girls Collective:
Top 6 Most Embarrassing Sports Rap Videos
Track Fantasy Football Teams With Mobile Apps

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Clever Girls Collective is a social media marketing agency founded by women who wanted to use their deep marketing experience and broad social network relationships for good. We know that women who engage in social media are some of the most authentic, connected, trusted, and vocal influencers — not only online, but “in real life.” That’s why we’ve developed The Clever 1000: an ever-growing, beautifully diverse network of professional, thoughtful  social media-connected, natural networkers and influencers who want to engage with and enhance their favorite brands. Sarah Braesch (a.k.a GoonSquadSarah) lives in the suburbs of
Washington D.C with her husband, boy/girl twins and two loud cats. She
loves football, wine, singing and reality shows about cooking. You can
find more of Sarah on Sarah and the Goon Squad, Draft Day Suit, MamaPop and BlogHer or you can follow her on twitter @goonsquadsarah.

Sarah Braesch / Clever Girls Collective
Sarah Braesch
Sarah Braesch (a.k.a GoonSquadSarah) lives in the suburbs of Washington D.C with her husband, boy/girl twins and two loud cats. She loves football, wine, singing and reality shows about cooking. You can find more of Sarah on Sarah and the Goon Squad, Draft Day Suit, MamaPop and BlogHer or you can follow her on twitter @goonsquadsarah.
Read More From Sarah Braesch